Tuesday, August 08, 2017

Millennials Most Willing to Use Online-Only Stores for Groceries

From eMarketer:
Nearly half of US millennial grocery shoppers polled earlier this year said they have shopped for some groceries in an online-only store, a dramatic change from just two years ago. And they're not alone.

The finding mirrors a trend of consumers across all age groups increasingly getting their groceries among internet pure plays, although at a more modest level.

A February 2017 survey by food industry research firm Food Marketing Institute (FMI) found that 43% of millennial respondents shopped for groceries at online-only retailers at least occasionally, a rate almost 80% higher than in 2015.

Consumers ages 39 to 52 shopped for groceries at online-only retailers at about half the rate of millennials

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