Tuesday, January 16, 2018

Pitching a product idea

From: Medium

Communication matters. Here are a few ideas to help communicate product ideas effectively:
Describe the problem you’re solving.
Every product should have a reason for existence and a story for why people’s lives will be better after this product comes to the rescue. But before you can talk about the superior future you want to create, you should set the stage by describing the dismal present we currently living in.
Envision the start of an infomercial, where people are stumbling around in black and white, wallowing in tears while cutting onions… because they don’t yet have the Slap Chop!
Describe how many people have this problem.
Now that you’ve broken it down to human terms, the next step is to expand this with market research to show just how large this problem is.


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