Retailers Still Struggle with Personalization

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From eMarketer:

Retailers have been racing to crack the personalization code for some time.

For most, personalization is a key to success. In fact, more than nine in 10 US retailers surveyed by RIS News said personalization capabilities are at least somewhat important to their company's business goals. And 39% of respondents said personalization was extremely important.

Many respondents employ personalization in hopes of increasing sales, improving overall loyalty, and of course, making sure customer engagement levels are high. Improving these capabilities, however, isn’t always an easy task for retailers.

It’s important for retailers to get personalization right because the price of personalization failure is costly.

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