Friday, January 12, 2018

Why Costco Will Never Raise the Price of Rotisserie Chicken

From Eater:

It’s hard to believe, but before 1994, grocery stores did not sell packaged rotisserie chickens. Boston Market is credited with convincing consumers to pay for one of the easiest meals to make at home, in the early 1990s, and that’s when grocery stores saw an opening, according to a new Wall Street Journal report.

Last year, Americans bought 625 million rotisserie chickens at supermarkets; Costco alone sold 87 million, according to the Journal, 36 million more than they did in 2010.

Today, practically every major publication, from Bon Appetit to Buzzfeed, has published a list of ways to most efficiently transform a grocery store-roasted chicken into several meals. The pre-roasted birds, packaged in plastic or paper and sitting beneath heat lamps at national chains like Kroger and Costco, might be flavored with garlic and lemon or barbecue spices. In addition to the convenience, the smell is a draw, as the Journal points out. It’s enough to get people into the store in the first place, at which point they’ll likely buy other items, making them a loss leader, in industry parlance...

In just about two decades, grocery stores convinced American cooks to depend on a convenience that was once viewed as a simple, quotidian home-cooked meal.

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