New York SBDC Research Network

From MarketingProfs : Marketing is impatient. We want more leads, more brand recognition, more social shares. We want a fatter pipeline, fuller funnel, more ideas, and (often) more credit. And we want it now. Yet, ironically, the companies that will have the biggest marketing wins this fall won't get there by going faster. Instead, they will get there by... wait for it... slowing down. In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real results—faster. Or, rather, we need to identify those key moments when we need to slow down, because doing so allows the business to grow faster. (And better. And with more integrity.) We need to invite slow to fuel fast. Wasn't Ben Franklin spot-on when he said, "Remember that time is money"? Doesn't wisdom hold that when you slow down, you're roadkill? Nope. The opposite is true. Although th

Heidelberg Bread makes unique products free of preservatives and packaged with old world charm – artisan breads, rolls, baguettes, pastries, muffins, and scones. It’s a local business whose ingredients are sourced from area farmers and other businesses. The business employs local people whose money stays in the community, and the company supports charities such as Compassion Coalition whose mission is to distribute food to emergency food providers. When Boyd Bissell started the company in 1983, he was going against the grain, where the norm in the bakery marketplace was bleached flour and shelf-life extending preservatives. His vision was mass-manufactured artisan bread products with locally sourced, all-natural ingredients and no preservatives. Today customer demand is outpacing the bakery’s capacity, so Boyd consulted the SBDC for assistance with financing to build a new state-of-the-art manufacturing facility. The building expansion project of $5.7

A wealth of services are available to entrepreneurial-minded students at the State University of New York. Those in scientific or technological disciplines can turn their research into a real business with the help of the New York Small Business Development Center, university technology transfer departments, and the SUNY Research Foundation. Check out our new video HERE . See other NYSBDC videos on our YouTube channel .

From the Wall Street Journal Universal product codes — UPCs — are the 12-digit numbers that appear under the barcodes on many U.S. products. Getting a UPC means first joining a group to get assigned a unique identification number. They are given out by GS1 US, a nonprofit group that sets standards for international commerce. Here’s how it works: Businesses pay to join GS1 US , and in exchange, it assigns each member its own identification number that appears as the first part of its UPC. Membership can be pricey -- an initial fee of least $250, plus annual renewal fees starting at $50. Companies usually need different UPC codes for each product they sell, even if it is just a different size. So companies will add more numbers to their GS1-issued identification code to identify each of their products. You save money by using a UPC code reseller, but if you're selling through major retailers, this isn't an option.

From The Balance Exit strategies are something that every investor in a business looks for. But even if you are running a one person sole proprietorship, you need an exit strategy. For you, as for any investor in a business, the questions are the same when it's time to move on. How are you going to get your money out of the business? And how much money are you going to get? Having an exit strategy worked out in advance helps ensure that you like the answers to those questions and gives you some control over your small business's future. The best exit strategy is the one that best fits your small business and your personal goals. Decide first what you want to walk away with. If it's just money, an exit strategy such as selling on the open market or to another business may be the best pick. If your legacy and seeing the small business you built continue are important to you, then family succession or selling to employees might be best for you.

When large scale disasters hit an area, the infrastructure failure is particularly damaging to small businesses. Recent flooding in Louisiana points to a hard rule: when your business is cut off from clients, vendors and critical staff, the economic losses continue long after the cleanup is done. The key to protecting your assets and becoming resilient in the face of a natural disaster, cyberattack, or random power outage is having a solid business continuity plan. The cost of developing a plan is low, compared to the long-term financial losses that could occur when you’re caught off guard by a crisis. Learn how to build your own disaster preparedness plan during three free National Preparedness Month (NPM) webinars this month hosted by the U.S. Small Business Administration and Agility Recovery. The series is presented in collaboration with FEMA’s Ready Campaign , and the 2016 NPM theme is “Don’t Wait. Communicate. Make your Emergency Plan Today.” The hour-long webinars will

Elena Yakubovskaya, a research scientist at SUNY Stony Brook, earned her Ph.D in the field of molecular and structural biology in Russia. Ten years ago in her spare time, she was one of the founders of School Nova at Stony Brook, which provides supplemental STEM instruction to elementary students on weekends. In addition, she is the Director of Sigma Camp, a summer STEM educational camp for gifted students. In 2014, Elena started Mindwick, Inc. with the goal of promoting early science education for students in grades 1-3. In 2015 Mindwick was awarded a $150,000 Phase I SBIR grant from the National Science Foundation (NSF) to develop "Ready for STEM" - a new educational program for improving reasoning skills in elementary school students. The Phase I “proof of concept” work results were well received when submitted to the National Science Foundation. In 2016, Elena applied for a Phase II $750,000 NSF grant and two new Phase I grants at other agencies.

From Thrive & ADP Inventory shrink is a loss of goods either due to theft, damages/spoilage or administrative errors on items moving from a manufacturing site to an end customer. The shrinkage can be referred to as a hit to the margin or loss in profit. Inventory shrinkage, or the loss of stock, can directly impact your small business's bottom line. According to 2015 data from the National Retail Federation (NRF), U.S. retailers experienced $44 billion in losses due to inventory shrinkage in the year prior. Organized retail crime and shoplifting accounted for 38 percent of those losses, while internal theft and assorted administrative errors accounted for 35 percent and 17 percent, respectively. It's clear that getting a better handle on shrinkage involves a careful process. As shrinkage can be a costly headache for your small business, getting this problem under control may be one of the best investments you can make. By following the suggestions by THRIVE, you

From Forbes Hiring the right talent is critical to the success of any organization, and it’s especially important for a small business. One employee’s influence can potentially be felt more strongly in a small business than at a large organization. Likewise, when one person leaves a job at a small company, it can be more difficult to cover his or her responsibilities than it would be at a larger firm, especially since most small-business employees wear many hats. One good employee can also propel the business forward, while a bad hire can set back productivity, damage morale, and cost an employer both time and money. Small businesses created 79,000 jobs in January 2016, according to the ADP Small Business Report. How can hiring managers ensure that these jobs are filled by the best candidates who can set their small business up for future success? Joanie Courtney, senior vice president of Global Market Insights at job-search company Monster Worldwide, urges small-business own

From The Guardian Customer service is the badge that every company wants to wear because satisfied customers remain loyal to you and recommend you to others. New customers require time, effort and a significant marketing budget to acquire. It's not hard to keep customers happy, even though we all know from bitter experience that few companies get it right. All that's needed is to put their needs at the heart of everything you do. Communication is vital because your customers want to feel valued and respected. They're also looking for peace of mind that they can trust you will deliver what you promise. Customer service has never been more important; in the current climate consumers are shopping around and demanding more value for money. Businesses that thrive will not pay lip service to customer service, but instead ensure that everything they do is based around doing the very best by the people who choose to buy from them.

From Kabbage People often assume that small businesses are at a disadvantage when competing with big companies. After all, big companies have big company budgets for advertising. They have big economies of scale that enable them to do things faster and cheaper. They can offer lower prices that small businesses cannot match. The idea of competing with big companies is one of the reasons why people think it’s so hard to be a small business owner. But the truth is more complicated. Yes, big companies have certain advantages that come from being big. But especially today, with the great online tools and resources that small business owners can use to make their businesses run better, it’s often possible for small businesses to beat big companies at their own game. The people at Kabbage talked with a few small business owners and business consultants about the best strategies for how small businesses can level the playing field and compete more effectively with big companies.

Percy Caraballo, the son of Cuban immigrant parents, saved pocket change stored in 5-gallon water containers, as seed money to start Cutting Edge Lawn Service and Landscaping. He had one lawn mower and one landscape trailer when he launched his business. Percy’s fleet is valued in excess of $1M today, and comprises 13 trucks, seven trailers, four chippers, and a stump grinder. Cutting Edge provides lawn service, landscaping, tree trimming, tree removal, stump grinding, and snow plowing/removal for regional, municipal, public authorities and commercial accounts. Over the past eight years, Percy has managed his operations without an accident, earning him an award for sustaining a 100% accident-free safety record. He has 28 PT/FT employees providing year-round services. Percy consulted the SBDC for procurement assistance that led to his obtaining MBE Certification. Advisors Vanessa Primus and Cynthia Clune also provided solicitation reviews, helped interpret co

From BND You hoped it would never happen, but in the back of your mind, you knew it could: Your small business is being sued. Whether it has been filed by an employee, client, vendor or even another business, a lawsuit against your company will likely cost you a lot of money, whether you win or lose. It's normal to feel overwhelmed, upset and indignant, but if you want to keep your business and its reputation intact during this time, it's important to handle every step of the process carefully. Business News Daily spoke with legal, human resources and insurance experts to compile a step-by-step guide to help you through your lawsuit, along with critical mistakes to avoid along the way. Please note that this article does not replace professional legal counsel, and if your business is being sued, we urge you to consult an attorney before taking any action.

From SAS So you’ve decided to open up a business, but like most people just starting out, your budget is probably lacking. Some startups may require a sizable investment to move forward, while others can get away with a smaller budget. But with everything from letterhead to office space to utilities, how can you determine what kind of capital you’ll need to get going? And what should you spend it on? According to the Small Business Administration, you will have two types of costs: fixed and variable. Fixed expenses are those that recur at around the same amount, usually every month, e.g. rent and insurance. Variable expenses, like commissions, shipping and inventory, are related to the sale of a product or service and will differ each month depending on your sales. Then you’ll have one-time costs such as web design or signage. The SBA recommends creating a spreadsheet to help you calculate your startup costs, and be sure to note what is absolutely necessary, and what can be put on

From the Bureau of Labor Statistics : In July 2016, 15 states had statistically significant over-the-month increases in nonfarm payroll employment in July 2016. The largest job gains occurred in New York (+37,500), California (+36,400), and Florida (+28,100). In percentage terms, the largest increases occurred in North Dakota and Vermont (+1.0 percent each), followed by Maine (+0.7 percent). The only significant decrease in employment over the month occurred in Kansas (-5,600, or -0.4 percent). In July, 36 states had statistically significant over-the-year changes in nonfarm payroll employment, 34 of which were increases. The largest job gains occurred in California (+374,600), Florida (+250,200), and Texas (+173,000). The largest percentage gain occurred in Idaho (+3.4 percent), followed by Oregon (+3.3 percent) and Florida and Utah (+3.1 percent each). Two states had significant over-the-year declines in employment: North Dakota (-9,900, or -2.2 percent) and Wyoming (-9,800, or -

From Ondeck The back-to-school season is a big one: according to the National Retail Federation, it will reach around $68 billion this year. Even if you don’t sell pencils, it’s tempting to want to grab a piece of the pie. But is it worth your small business marketing dollars to try to win some of these back-to-school shoppers? The back-to-school season starts early, with at least 25% of K-12 parents saying they begin researching and shopping by early July. Parents of K-12 and college-bound kids will spend between $600 and $900 per student, on average. However, despite the dollars flying around, on everything from notebooks to clothes, electronics, dorm furnishings, and convenience items, there’s a downward trend in the back-to-school season. There are fewer shoppers predicted this year, and most families will be spending less per student than last year. It’s still a huge shopping season, but small business owners need to remember what these shoppers want most: the lowest possib

The leaders of the U.S. Small Business Administration (SBA), W.K. Kellogg Foundation (WKKF) and microlender Justine PETERSEN  announced this week the formation of the Aspire Entrepreneurship Initiative, a groundbreaking new $2.1 million partnership to expand access to entrepreneurial education and microloans for formerly incarcerated individuals, with a specific focus on those who are parents. Initial rollout for the initiative is planned for Detroit, MI, Chicago, IL, Louisville, KY and St. Louis, MO.    “Entrepreneurship and small business ownership are proven paths toward wealth creation and financial independence especially for people who might otherwise feel trapped by their circumstances”

After operating a childcare business for more than a decade, Sabrina Samuel decided to open another business that would complement the services offered at her daycare center. Her vision was that of an in-door play-space in which children could play in a safe environment, expand their motor and social skills, and which would foster their cognitive development. Sabrina's Play Studio is a 1,900-square-foot play space designed for kids from infants up to age 9. The well-organized facility looks like a giant rec room and is divided into areas for different age groups. When Sabrina was planning the new business, she consulted the SBDC about start-up costs, financing and sources of capital. She got a loan from TD Bank and vendor equipment financing, and also contributed equity to launch her new business. Today, Sabrina’s Play Studio is in much demand. In addition to standard play time, the center offers after-school programming, summer camp, birthday parties, ch

From SBA 1.) Protect against viruses, spyware, and other malicious code, Make sure each of your business’s computers are equipped with antivirus software and antispyware and update regularly. Such software is readily available online from a variety of vendors. All software vendors regularly provide patches and updates to their products to correct security problems and improve functionality. Configure all software to install updates automatically. 2.) Secure your networks,  Safeguard your Internet connection by using a firewall and encrypting information. If you have a Wi-Fi network, make sure it is secure and hidden. To hide your Wi-Fi network, set up your wireless access point or router so it does not broadcast the network name, known as the Service Set Identifier (SSID). Password protect access to the router.

From Nerdwallet Problem solver. Communicator. Financial whiz. Running a small business involves wearing a lot of hats. If you’re looking to increase productivity and organization — or just make your life as an entrepreneur a little easier — a good app might be just what you need. In the ever-growing and changing world of technology, “app” is a word heard all throughout the day. Whether it’s an alarm app that gets you out of bed, or a reviews app that helps you figure out where you want to have lunch, there’s no changing the fact that society as a whole uses mobile devices and the apps that accompany them to plan out their lives. To help you navigate the seemingly endless sea of business apps, Nerdwallet compiled a list of their favorites. These 25 can help you stay organized and in charge, no matter which hat you’re wearing.