Monday, July 11, 2005

How People Search the Web

Recently, I came across an article that might be of interest to clients of yours who run e-commerce businesses. It explains the results of recent studies of how visitors to the Web go about searching for what they need. It answers such questions as "How do they phrase their searches?" "At what sites do they begin their search?" "How many results are they willing to wade through before choosing a destination?" Very useful for those businesses with a significant customer base in cyberspace.

(By the way, this article was found on a Web site called Search Engine Watch. If it sounds familiar, Mary Beth cited this in her blog of June 23rd.)

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