Wednesday, October 05, 2005

Trust

From selling products online to selling relationships, businesses need to gain the trust of their customers. Whether they are buying a book or finding a roommate, the customer needs to know that their personal data is in safe hands. Especially for an older generation who are not at all comfortable with online retailing, our clients who are looking to this group as potential customers need to know how to address their fears. I am often surprised at vendors who offer no assurance of security on their websites and yet expect sales. Here are a few articles on the subject.


Building Trust on the Internet
Making Your Client's Privacy Your Business

Inspiring Trust Online
SitePoint By Jennifer Johnson

VeriSign
Probably the best known name in ecommerce security, they offer a widening number of tools for the online business, from payment processing to database tools. You will also find a number of guides on their site explaining the issues facing ecommerce businesses like: What Every E-Business Should Know about SSL Security and Consumer Trust.

Straight TalkingTo tell or not to tell?
That's a no-brainer if you want to build credibility with your customers.
Entrepreneur magazine - October 2002
By Melissa Campanelli

E-Commerce-Guide.com: News, reviews and practical solutions for your online business
“The goal of the ECommerce-Guide.com is to provide the single best source of independent, up-to-date information about electronic commerce. Our editorial content is 100% e-commerce - with everything including daily news, feature articles, product guides, case studies, an e-commerce events calendar, and e-commerce-focused discussion forums.” This site also reviews products – software and tools for the online business.

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