Tuesday, July 24, 2007


I got an article from the Brand Identity Guru about The Art of the Tagline and Positioning which says, in part:

So how important is a tagline? Well, it briefly represents your brand identity and positioning. If it's off target it hurts you and if you don't have one it hurts you. A tagline can be powerful and actionable.

Let's play a little game. Which taglines do you know and associate with? If you know them and the company they belong to then they've done their job. Does your tagline measure up?
Then their sales pitch. But it's a bit of fun, and maybe you can think of more to suggest to your clients.

Tagline Trivia
What brands are associated with these taglines?

1. You deserve a break today.
2. Be all that you can be.
3. Just do it.
4. It's the real thing.
5. Where's the beef?
6. It takes a tough man to make a tender chicken.
7. We try harder.
8. Oh, what a feeling
9. You've come a long way, baby.
10. Mmm mmm good
11. It's where you want to be.
12. It takes a licking and keeps on ticking.
13. Don't leave home without it.
14. A different kind of company. A different kind of car.
15. The Uncola.
16. Melts in your mouth, not in your hand.
17. When you care enough to send the very best.
18. Have it your way at �.
19. All the News That's Fit to Print.
20. Put a tiger in your tank.
21. Snap! Crackle! Pop!
22. We bring good things to life.
23. It's not just a job; it's an adventure.
24. The thrill of victory. The agony of defeat.
25. Nothing beats a great pair of �.


1. McDonald's
2. U.S. Army
3. Nike
4. Coca-Cola
5. Wendy's
6. Perdue
7. Avis
8. Toyota
9. Virginia Slims
10. Campbell's
11. VISA
12. Timex
13. American Express
14. Saturn
15. 7-Up
16. M&Ms
17. Hallmark
18. Burger King
19. The New York Times
20. Esso
21. Rice Crispies
22. GE
23. U.S. Navy
24. ABC's Wide World of Sports
25. Leggs

How did you do?

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