Friday, February 13, 2009


I suppose it should not be surprising to see how much people make decisions, including those in business, based on superstitions. Our cultural and daily habits will naturally spill over into work life. Here are a few articles that discuss how these beliefs can work for marketers.

Turn Superstition into Marketing Gold

When numbers are more than just numbers, they can be used to influence behavior, which should have business owners counting their blessings.
By Jennifer Wang February 11, 2009

Ides of March, other superstitions still have plenty of sway
By Lisa Anderson - Chicago Tribune
Sunday, March 16, 2008

Superstition and time have marketing implications
By Guy Montague-Jones, 14-Feb-2008

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