Friday, June 19, 2009

Demographics Database

A few weeks ago, just before the annual Staff Training, we in the library lost access to a great database that enabled us to manipulate all kinds of demographic data, with a great deal of geographic precision. Many of you had been recipients of the data that it contains.

Good news, then. As of last Wednesday, we re-subscribed with the publisher of this database. Of particular relevance is the ability to draw a radius around a specific address (either a given mileage, or driving time). Within that radius, you can then get detailed population demographics, as well as annual expenditures on a wide variety of products and services.

So, if you're looking for annual household spending on, say, restaurants within a 15-minute drive of your client's proposed location, then we now have the resource to provide that information. Very cool!

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