Tuesday, June 02, 2009

Industry Data: Sex Sells in a Recession

Advertising AgeImage via Wikipedia

"Is Recession Sex Even Better Than Makeup Sex?" That's the intriguing title of this article from Advertising Age by Jack Neff, subtitled "Or Could Analytics, Marketing Be Behind Rising Sales of Personal Lubricant, 'Sexual-Enhancement Devices'?"

"The recession hasn't taken any edge off the sexual-accessories trade and may well have helped: Data show that such things as his-and-hers lubricants and mass-market sexual-enhancement devices are producing fireworks in supermarket and drug-store aisles." It is considered a Bright Spot: "Opportunities for the marketing and media industries in an otherwise bleak year."

"First-quarter sales of personal lubricants soared 32% to $41.2 million, according to Information Resources Inc."

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