Wednesday, August 26, 2009

Teens aren't the only online trendsetters

Remember the intern at Morgan Stanley who shocked his bosses when he reported that he and his peers weren't all that into Twitter?

According to a recent New York Times article, he seems to be correct about teens and Twitter. "Who’s Driving Twitter’s Popularity? Not Teens" examines the demographics of Twitter users, and argues that technological tools can succeed, even without the trendsetting prowess of the teen crowd.

It's a good lesson - not every online tool needs to be marketed to the under-18 crowd, after all they are notoriously fickle, and some applications are just better suited to adults.

No comments: