5 Reasons You Need To Give Away The Recipe For Your Secret Sauce
Don’t be afraid.
Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations. But the biggest issue is fear. Companies that are paid for what they know instead of what they make are paralyzed by the thought of giving away their “proprietary processes” and “secret sauce” through a content marketing initiative.
“Why would we write a blog that explains how we do things? Then our competitors will know our what we know, or our customers won’t need to hire us,” they say. (And they DO say this. All the time.)
WHY? See the answer from SmallBusinessNewz
Every professional services firm (marketing, business consulting, accounting, medical, law, et al) in the history of ever struggles with content marketing. Not necessarily from a tactical perspective, although “finding time” to create content is often a presumed obstacle in these organizations. But the biggest issue is fear. Companies that are paid for what they know instead of what they make are paralyzed by the thought of giving away their “proprietary processes” and “secret sauce” through a content marketing initiative.
“Why would we write a blog that explains how we do things? Then our competitors will know our what we know, or our customers won’t need to hire us,” they say. (And they DO say this. All the time.)
WHY? See the answer from SmallBusinessNewz
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