Tuesday, December 10, 2013

Email Marketing Mistakes that Could Cost You Big in 2014

While we are knee-deep in the holidays, 2014 is right around the corner. And if you’re like the majority of small businesses, email marketing will play an important role in your promotional efforts throughout the New Year. Don’t let the following small but common mistakes keep you from achieving your marketing goals!

Making it difficult for people to recognize you

For 68 percent of consumers, familiarity with the person sending the email is the top reason why they decide to open. Take the time to double check the “From Name” and “From Email Address” you’re using to send your emails.

More from the ASBDC.

2 comments:

Carol said...

Thank you for providing the information. I would like to see some more blogs on this topic.
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Xavier Beatty said...

Great awareness!!! Really informative article. Through this most people would definitely care about what they actually doing at the time of email sending or interacting with email marketing. I respect to the article that people should must concentrate on name and the email id especially at the time of E-mail sending. Thanks for your valuable information…