Tuesday, December 03, 2013

How to Increase Email Marketing Conversions

Spending on email marketing is projected to reach $2.5 billion by 2016, but even all that money doesn't guarantee conversions. To help boost your email marketing conversions, check out the tips in the following infographic by Monetate.

Among Monetate's suggestions:

Avoid batch and blast. Your customers aren't all the same, so why send everyone the same email? Segmented email campaigns produce a much higher click-through rate than undifferentiated messages.


Read more at Marketing Profs.

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