Monday, December 09, 2013

Pinterest For Business: Don't Let Pinterest Pin You To the Wall

Pinterest offers a unique platform to business – a way to organically promote products while adding a personal touch through the creation of storyboard to support brand mission. Originally used by individuals as a way to discover and share items of interest, brands discovered a platform rich in active consumers and influencers. Pinterest has 4x the conversion per click of Twitter and a 27% higher conversion rate than Facebook, plus it drives 3x the traffic to sites than YouTube, LinkedIn, and Google+ combined.

Now Pinterest is currently exploring promoted pins, which will show as regular pins with a “promoted label.” Time will tell the direction of promoted pins and the ROI on campaigns, but the introduction of this new business model has brands more interested than ever in Pinterest.

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