Everything you need to know about target marketing

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Don’t trust Kevin Costner for marketing advice” is probably a good rule of thumb.

"If you build it, they will come."

That’s what I believed, when I was first starting out. I assumed that if I opened a business, customers would just show up—no major marketing effort required. Other entrepreneurs take the complete opposite approach, and treat marketing as if it’s the 1916 Battle of the Somme: they throw all of their resources in the general direction of their intended audience and hope something hits its mark.

Fortunately, in-between these two approaches is a strategy that actually works: target marketing.


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