Monday, August 11, 2014

Why Twitter just may be the better social marketing choice

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change.

Some of the most recent modifications to Facebook have made it more difficult for marketers to get their messages across, at least in the ways they are accustomed to reaching their audiences on the social network... Critics say it is just a money-making move to get desperate marketers to spend more on promoting and boosting Facebook content, instead of relying on free organic visibility. At any rate, the reach of page posts appears to be narrowing on Facebook, and marketers will need to adjust.

At the same time, Twitter is unveiling some pretty stellar new options for businesses wanting to tap into its255 million, and growing, active monthly user base.

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