Wednesday, October 08, 2014

Are Consumers Willing to Pay for Content From Online Publishers?

Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according to a recent report from CloudSense.

This reluctance to pay for digital media is true even for the "digital native" generation: 45% of the 16-24-year-olds surveyed say they spend money on any sort of digital content from publishers.

More from MarketingProfs.

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