Thursday, October 23, 2014

How Do Consumers Perceive Corporate Social Responsibility?

ome 84% of consumers are willing to pay more for a good or service from a company they feel is socially responsible, according to a a recent survey by Lab42.

In fact, "buying from a socially conscious brand" ranks in the top 5 drivers (after price, quality, customer service, and variety) that influence purchase decisions.

So, how do consumers view companies as socially responsible?

The biggest indicator for consumers is that the company offers high-quality products, according to 70% of respondents.

Some 69% mentioned the company's reputation for being employee-friendly and fair as an indication of social responsibility.


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