Launching a New Product
Advisors across the state are no stranger to clients who've developed a product that could be the Next Big Thing, if only they knew how to get it to market. Not long ago, the Research Network purchased a compact, 45-page primer on this very thing. It's called "The Complete Guide to Marketing and Launching a New Product," and was published in 2004. Its author, Matthew Yubas, has been a marketing consultant to small businesses for 20 years. Sections in the article are short and simple, providing tidbits on such things as how to price properly; how to brand the product; a launch checklist; using direct mail effectively; and others. Often the text will direct a reader to other sources for additional information. Again, this is a brief introduction to the methods of bringing a product to market, and likely reiterates information that you provide your clients during the consultation period. However, clients who are simply bewildered at where to begin, and how to organi