New York SBDC Research Network

The use of the following words and phrases are restricted or prohibited by statute* in the name of a Business Corporation (“BC”), Not-for Profit Corporation (“N-PC”), Limited Liability Company (“LLC”) and/or Limited Partnership (“LP”): academy cooperative institute preschool acceptance cooperation insurance redevelopment "America Espirito Sport Fraternite" council investment savings annuity doctor kindergarten school arboretum education labor secondary assurance elementary lawyer state police attorney endowment library state trooper bank exchange loan surety benefit fidelity mortgage tenant relocation blind finance museum title board of trade guaranty nursery school trust casualty handicapped Olympiad underwriter chamber of commerce historical Olympic union "Citius Altius Fortius" historical society Pan-American United Nations college history Paralympiad university community renewal incorporated Paralympic urban development conservatory indemnity

Do you feel stuck in your business? Have you hit a plateau and you can’t seem to turn things around? Then check out Carmen Sognonvi's interview with Brian Young, founder of Home Painters Toronto. Brian overcame 15 straight years of decline in his business to triple his revenues in the last three years. And what did it take for that to happen? Getting punched in the face by a customer. More from Carmen Sognovi .

Note: This post originally appeared on the  White House blog . It is authored by Jason Miller, Deputy Assistant to the President and the Deputy Director of the National Economic Council. Summary: We applaud new legislation that's helping startups scale up production in the United States.  The story of American manufacturing is one of grit and resilience. But it’s also the result of investments across the public and private sectors in skills and cutting-edge technologies to lay the foundation for a new period of manufacturing growth and resurgence. Over the past five years, we’ve added nearly 900,000 new manufacturing jobs, the fastest rate of growth in decades. Manufacturing production has increased by almost a third since the recession, and the number of factories operating in the United States is growing for the first time since the 1990s. Right now is a moment of opportunity for American manufacturing that we cannot allow to pass us by. North America is becoming the epice

The computer industry is the most liked business sector by Americans, according to a recent report from Gallup. The report was based on data from a Gallup poll conducted in August 2015 of a random sample of 1,011 adults.... Some 69% of respondents say have a positive view of the computer industry, and only 10% say they have a negative view. Other industries with high net scores (positive rating minus negative) are the restaurant, Internet, grocery, farming, travel, accounting, and retail sectors. The federal government is the least liked sector (-29 net score), and the oil and gas industry is the second least liked (-13). Read more Marketing Profs

Sometimes the hardest thing—conceptually—for marketers to do is to separate their brand from their product. "Product is king." "All people really care about is the product." "Price and product—that's it." "Our brand is our product—they're one in the same." I've heard it all before, and from some very successful people. But it's all an illusion. None of it is true. When people choose brands, they are projecting an extension of themselves onto the brand. The brand augments their identity, just as their choice of friends, music, and fashion does. Consumers will literally brand themselves by identifying with your brand. It's personal. It's emotional. Here's what a brand really does To develop a brand, you need to understand how it works and what it does. You need to separate your brand from your product, and think of it as its own entity. Read more from MarketingPros

Although conventional wisdom may suggest the answer is yes, the short answer is, not always. There are many factors that determine the size of a business. Such factors include access to finance for key investments, costs of doing business, health of the overall economy, and industry-related trends. Although these can be important constraints for growth, entrepreneurial motivations also matter. Some entrepreneurs just do not want to make it to the big leagues. In fact, survey data has shown that scaling up their business model is not the top priority for small business owners in the United States. Instead, they value a business that is a size they can manage by themselves or with the aid of a few employees. This is particularly true for necessity-driven entrepreneurs, for whom starting a business often responds to scarce high-quality employment opportunities. More from AIER

There’s plenty of advice out there about choosing a business name, such as the need to do a name search in your state, a trademark search, register the name, and other key legal issues.  Those are all important factors to consider as you choose a business name. But I’d like to focus today on five considerations you should also be thinking about. These five things may be overlooked when choosing a business name (or thinking about a re-branding of your business): Dot Com Domain Names Still Rule Today’s small businesses depend on Web presence to generate leads.  Prospective customers are researching businesses online before they buy, so being findable online is crucial.  Before you settle on a choice for a business name, go to your favorite domain registrar, and search to see whether the .com URL is available.  The “dot com” version of a name is still the go-to address that most of the public thinks of automatically.  So whenever possible, try to get the dot com version of your

Today, four technologies are driving live-event marketing: social, mobile, analytics, and the Cloud—"SMAC." SMAC technologies provide myriad new ways to get to know your fans, reach them at the right time through the right channel, and measure results to ensure you spend your precious event marketing dollars wisely. The days of spreading the word about concerts or other live events with fliers and radio spots have all but disappeared, laid to rest alongside the cassette tape and the Discman in the graveyard of Music Industry Past. Here are four ways that live event promoters and venues can use SMAC in their digital marketing. Read more from MarketingProfs

As we prepare to move office, I came across a set of booklets we have. They are from BoardSource and they cover topics such as Structures and Practices of Non-Profit Boards and Ten Basic Responsibilities of Non-Profit Boards. I went looking for current editions of these works and discovered this article: The BridgeSpan Group surveys non-profit organizations to help them get a feel for their strengths and weaknesses. When they surveyed 131 non-profits, what they discovered was that for all their strengths, they were falling behind in other areas. The average score across all statements is 2.92. Overall nonprofit organizations exhibit important strengths: leadership’s vision, having skilled and effective staff, and having an inspiring culture that promotes values and produces results. However, those very strengths are often undermined by what they consider to be their organizational weaknesses, which include their nonprofits’ ability to develop and build staff skills over time. Th

The high cost of these keywords is the result of competitive bidding, according to the report. For mesothelioma-related keywords, attorneys set high bids in Google AdWords because they stand to receive large sums of money when a plaintiff in a lawsuit gains a favorable judgment or settlement. One thing to note is that keywords with the highest average CPCs tend to be more niche and do not generally correlate to the biggest overall ad spends. An analysis of 2014 data by Adgooroo found the top keywords by spend are for the most part broader terms, such as "free credit report" and "car insurance." Read more from MarketingProfs

The use of technology for bettering health is on the rise. Indeed, wearables and similar markets are projected to grow by leaps and bounds in the coming years. In this slideshow, PersonalTech MDM shows where the boom is expected to happen and what practitioners should know. Special thanks goes to the New Jersey Institute of Technology’s online Master of Science in computer science program for allowing us to use this data.

When Hurricane Katrina hit New Orleans ten years ago this week, it devastated the local business community as well as individual citizens. According to a  report by ABC News , insured losses alone totaled $40 billion. That’s a sobering statistic given the inevitability of disasters and emergencies. It can be especially daunting when you think about the whole range of potential events. Natural disasters, technological failures, pandemic—the list goes on. The good news is that you can take steps now to prepare for disasters, mitigate potential damage and plan for how your business will recover.  Hurricane season  is already underway in the Atlantic and Pacific, and September starts  N ational Preparedness Month  with this year's theme of  " Don't Wait. Communicate. Make Your Emergency Plan Today, " so read on for tips, resources and training to help make sure your business is prepared and can recover when disaster strikes. What Did We Learn? Hurric

Sentiment among sole proprietors and other small business owners fell in July, according to the latest Thumbtack survey, suggesting similar readings in other surveys. Thumbtack noted concerns about future conditions and referenced headlines about Greece. Inflation expectations fell further and employment sub-indexes were lower. The Thumbtack index of small business sentiment has shown a tendency to anticipate moves in other sentiment indicators. • The Thumbtack sentiment index dropped ... Its three-month moving average has also declined modestly, bringing it in line with declines in major consumer sentiment surveys, although it has remained somewhat more resilient than the Small Business Optimism Index published by the National Federation of Independent Businesses (NFIB). All four indexes have declined over the course of 2015. Bloomberg See Thumbtack

Per the New York Times: The National Labor Relations Board in Washington on Thursday made it substantially easier for unions to bargain for higher wages and benefits, potentially opening the door for organized workers at fast food chains and other franchises to negotiate with the larger corporations, like McDonald’s and Yum Brands, rather than with individual restaurants, where they would have a harder time achieving their goals. The ruling, which may eventually be challenged in court in a variety of individual disputes, changes the definition of a crucial employer-employee relationship that had held in some form since the 1980s. Now, a company that hires a contractor to staff its facilities may be considered a so-called joint employer of the workers at that facility, even if it does not actively supervise them. A union representing those workers would now be legally entitled to bargain with the upstream company, not just the contractor, under federal labor law.

Are You Stressed?  Saturday, August 15, was National Relaxation Day, a day dedicated to unwinding and enjoying our personal lives. But for most of us, relaxing on the weekend isn't the challenge. We could all do with a little less stress at work, too. In this newsletter, we look at how stress affects business owners, executives and employees as well as what to do about it.   The Biggest Driver of Stress: Lack of Control No one is surprised to learn that owning a small business is intensely stressful. It certainly isn't a surprise to business owners.   One study points to lack of control as the largest source of stress. Even worse, obsessing over things that you don't have the power to change can have physiological effects such as raising your blood pressure and emotional effects like reduced confidence.  Read more about  the leading causes of small business stress  and recommendations on how to manage them.

Few would argue that a finely-tuned message is key to the success of an email marketing campaign. At the same time, the styling and delivery of the message can be equally, if not more, important than the message itself. The way your email appears to both people and spam filters can make or break your campaigns. Unfortunately, the preferences of users and spam filters are directly opposed in some cases. The only way to ensure that your email gets delivered and received well is to create email content with both sets of preferences in mind. For your convenience, here are our set of email content do’s and don’ts. Do Proofread Your Content – This one should be self-explanatory. Spam filters key in on typos and sentences that don’t make sense as signs of spam. For human recipients, errors look unprofessional and careless. More from HiP

Employees' Twitter and Facebook accounts may be a rich source for HR analytics, but laws in many states could block or limit access to some of the data. A top employment lawyer said that at least 21 states have HR and social media laws that restrict employers from accessing employees' Twitter, Facebook and other such accounts. Most of the laws prohibit employers from requiring an employee or applicant to disclose a username and password for a social media account. MORE from TechTarget

The preliminary results from the 2012 Survey of Business Owners (SBO) are now available from  American FactFinder . As part of the Economic Census, which is conducted every five years, the Survey of Business Owners uses a sample of 1.75 million employer and nonemployer businesses. The results provide estimates on firms, receipts, payroll and employment by gender, ethnicity, race and veteran status. The preliminary release provides a high-level snapshot prior to the final release.

Did you know that an important shift is occurring with card payment technology that might impact your business? Keeping up with the newest, most secure card payment technology is very important for small business owners. SBA has teamed up with Square to help small businesses navigate the upcoming transition from magnetic stripe to chip card technology. Webinar | What Small Businesses Need to Know About The Switch to Chip Card Technology Wednesday, August 26, 2015 | 2:00 pm ET REGISTER NOW !

The Office of Advocacy has released its Quarterly Lending Bulletin, Small Business Lending: First Quarter 2015 . This report shows that small business borrowing conditions continued to improve gradually in the first quarter of 2015. For example, the percent change in small business loans outstanding (in amounts of $1 million or less) remained positive or unchanged for the sixth consecutive quarter. Small business loans outstanding totaled $595 billion and remained relatively flat from the previous quarter, but year-over-year (Q1 2014 to Q1 2015) showed an increase of 1.7 percent. Small Business Lending: First Quarter 2015, can be found on Advocacy's website here.

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials-

Our well loved Arts Center of the Capital Region in Troy is sending out a call to artists and arts organizations. The NYS Council on the Arts (NYSCA) Decentralization program is in partnership with the Arts Center to reach possible applicants in Albany, Rensselaer and Schenectady Counties. Even more money has been allocated this year than last. The Arts Center will even help with the process.  Deadline to register is October 23, 2015. All the details are available on their website along with other programs for playwrights, poets and other creatives.

An article from Expanded Rambling . Also, Infographic: The history of online advertising from My Customer.

By  Rieva Lesonsky What’s the first thing that prospective customers see when they approach your business? Your signage tells them where you are, draws their attention and attracts them into your business (or possibly drives them away). Summing up your business brand for the world to see, your business signage creates that all-important first impression. How can you ensure it’s a good one? Whether you’re developing signage for a new business, or updating signage for an existing business, here are some things to consider. What are the constraints affecting signage in your area?  

Employee Handbooks The company employee handbook is one of the most important communication tools between your company and your employees. Not only does it set forth your expectations for your employees, but it also describes what they can expect from the company. It is essential that your company has one and that it be as clear and unambiguous as possible. Make certain that it is written in an understandable language which makes the company's policies accessible. The company employee handbook and related personnel policies are usually the first formal communication that you will have with an employee after they join your team. Make sure the first impression is a good one. Similarly, in the event of a dispute or poor performance review, this will be the first place that the employee turns. What Should an Employee Handbook Include? See BusinessUSA

Everyone has to deal with the nitty-gritty details of starting a business; no matter your industry, getting started safely and legally involves at least a little red tape. You need to make your business an official legal entity, and take an in-depth look at what permits and licenses you need at the local, state, and federal levels to be able to operate your business without fear of being hit with a fine—or worse, having to close down. The term "business license" is a bit misleading as it makes it sound as if there is one license you apply for, sort of like a driver’s license, that you obtain and—voila! You’re legally in business. That is not the case. Read more from Bplans

Veterans: Thinking of starting your own business? The SBDC, VBOC, SBA & the Arsenal Business and Technology Partnership present a free one-week lunch time program for veterans who want to start, expand or purchase a small business. Meets Monday - Friday Sept. 28th – Oct. 2, 2015 From 11:30 am - 1:00 pm – lunch provided at no cost At the Michael R. McNulty Center for Veteran Entrepreneurial Activity, located at the Watervliet Arsenal. Registration required by September 23, 2015 Please contact Amy Amoroso / 518-380-5069 or Kathy Caruso / 518-326-5522

The U.S. Department of Labor (DOL) is committed to providing America's workers, employers, job seekers, and retirees — with clear and easy-to-access information on how to comply with federal employment laws. This information is often referred to as "compliance assistance," which is an important part of the Department's efforts to protect the wages, health benefits, retirement security, employment rights, safety, and health of America's workforce. For example: Employee vs Independent Contractor

Most businesses need to raise external funding from investors to take their company to the next level. An early stage startup will want to access funds to help further validate its business proposition. A more established business that already has traction may be looking for funding to help accelerate growth. Whatever stage your business is in, if you are seeking investment, determining how much funding you should raise is absolutely critical. The dangers of raising too little : Incorrectly assessing your funding need has serious repercussions on your business. It will lead to inadequate validation of your proposition, or to executing growth initiatives that do not materially move the needle. Whatever the case, the business is left in limbo. The dangers of raising too much : So, raising more funds than are needed is the right approach to take, right? Not necessarily. Just as raising too little is risky, raising too much funding is fraught with its own dangers. More from Bplan

Economic educators are always trying to find new ways to breathe fresh air into the economics classroom and to get away from conventional “chalk talk” methods made famous in movies such as “Ferris Bueller’s Day Off ”  (1986). I know we all remember Ben Stein putting the class to sleep during a macroeconomics class. A new article  in the most recent edition of the Journal of Economics and Finance Education suggests a novel approach for capturing students’ attention: using the TV show “ Parks and Recreation ” to teach economics. The authors, L. Brooke Conaway and Christopher Clark, name this method “Swansonomics,”after Ron Swanson, a libertarian leaning character in the show.  “ Parks and Recreation,” a popular show on NBC, concluded after seven seasons in February. The idea of using TV shows as teaching methods for economics has been researched and blogged about before, specifically with “Seinfeld ,” “ The Simpsons ,”  and “The Office .”  These shows provide teachers with methods to mak

Why work harder when you can work smarter instead? Several office tasks are perfect candidates to automate -- without sacrificing the well being of your business. In fact, some of these tasks not only save time, but also can actually be done better through automation. Automation makes it less likely that (a) you’ll forget; (b) tasks will fall through the cracks if an employee leaves; (c) mistakes will occur through repetitive entry of information. Here are seven tasks that you can and probably should consider automating to get things done faster and more reliably: More from SBA

You’ve successfully launched your business, and built up a solid—if small—customer base. Starting small has its benefits; after all, it allowed you the opportunity to cultivate a loyal relationship with your customers. By now, you’ve had time to work out any kinks, and you’re confident that your product or service is truly the best your business can offer. Now, you’re eager to expand and grow your business. But, growing your customer base is much easier said than done. How do you get more customers for your business? I asked the Young Entrepreneur Council for their input, as well as Palo Alto Software’s Caroline Cummings and Tim Shoemaker. From marketing tactics to better networking, try these tips and watch your customer base grow quickly. Read more from Bplans

You have a great product or service. Now you have to sell it. This course will give you an overview of sales plans and other tools to get your product or service into your customer/consumer’s hands. Duration: 00:30:00 Go to SBA.gov

In a previous post  we talked about deciding if a business is franchise worthy. The next step is the big one. It’s one thing to do market research on a business idea, it’s quite another to open your checkbook and put your money where your idea is. Here are a few things you’ll need to do to get your business going, and to get it franchise-ready. Open A Store In the case of Just Socks, my hypothetical idea, the next step assuming that the data found in the market research step was positive for a retail store like this, would be to open one up. And, unless you have the money needed to open a retail store, including furnishings, signage, and of course, inventory, you’re going to need to get a small business loan. The first step: Visit a local bank that offers small business lending, hopefully one that participates in programs administered by the SBA. Loans approved by the SBA offer certain guarantees for participating banks. Check out  SBA LINC , a free tool that connects borr

Most of us aren't that engaged at work, as it turns out. Even a few years ago, we were wasting tens of billions in wasted meetings and unnecessary distractions at work. Today, some survey takers admit to wasting up to half the day on non-work-related distractions. If that's you, you may just be a bad employee — and admitting that is the first step. For the rest of us, those that are wasting a paltry 30 minutes or so, who feel generally disengaged, the solution may seem a lot more superficial: you're underpaid. This is a major shift from the sentiments of yesteryear, when boomers could pride in barely having two nickels to rub together but still work their way up to a leadership role. Today's reality is that while the economy has made strides toward recovery, wage growth over the last generation has taken a prolonged coffee break. More from Payscale

When you’re ready to launch a startup, the name of the game is research. You need to tap every resource you can to learn the ins and outs of business. From securing funding to marketing your business, there’s a lot to consider. There are hundreds of resources online, but searching for worthwhile sites is time consuming and sometimes unsuccessful. So, we did the work for you. We’ve put together a list of 34 resources that will play a role in your startup. This list is broken into categories and is meant to be a one-stop-shop for aspiring entrepreneurs. Read more from Bplans

Webinar | Social Media 101: A Roadmap to Winning Customers  Thursday, August 13, 2015 | 2:00 PM ET     Do you have questions about the best way to market your new or existing small business? Join the Small Business Administration (SBA) and AARP during a free hour-long webinar on August 13 to learn about:  Developing a marketing plan  Using social media  Building a website  Sizing up the competition  And more!  >>  Register Now    Webinars | Affordable Care Act 101

By FranchiseKing (Joel Libava), SBA Guest Blogger Do you ever have ideas for a new business running through your head? I do. Most of the business ideas I come up with nowadays are marketing-related. It’s probably because I own a business and I’m always thinking of ways to market my services and products. But, once in a while, I come up with an idea that’s bigger than just a marketing tool. An Idea For A Franchise Many years ago, I don’t remember how many, exactly, I came up with an idea for a retail store. It was an idea that I was able to easily visualize-and still could today. I even had a name for the store. Stores plural, actually. I envisioned lots of stores. Franchises even. My idea was a niche-clothing store, for men, women and children. The name of the store: Just Socks. The business would specialize in one thing-you guessed it, socks. The latest search on Google revealed that as of today, the only business with that name is a little shop located in Perth, Aust

In Mangawhai, located in the New Zealand countryside, lies a beautiful olive grove. This grove is the site of a family-run business that plants, grows, and harvests these olives and then uses them to manufacture premium quality extra virgin olive oil. This is the home of Divinity Olives, a company run by married couple Michael and Leanne Chinnery. The business, which also makes their own balsamic vinegar and strawberry compote, is streamlined and focused; with a small number of products and an even smaller team, the quality of the product takes top priority. Divinity currently sells their products in over 50 stores and online, and business is growing. I spoke with Michael about their experience, of raising their three kids while being entrepreneurs; and for Michael, of holding down a full-time day job as well. He also recounts which decisions were instrumental in his success, and what inspires him about not just the olive oil business, but New Zealand entrepreneurship in general.

By  Eileen Sánchez , SBA Official Small business owners often tell us that they have many questions about how to enter a new market - and those questions are magnified when it comes to doing business with Cuba.  There have been several changes to the bilateral relationship in recent months, and, to address your questions, I hope that you will join SBA Administrator Contreras-Sweet and other senior officials on July 29 at 4:00 p.m. ET to discuss the opportunities that exist for exporting to Cuba. Today’s re-establishment of diplomatic relations with Cuba and reopening of embassies in Washington and Havana is an historic step marking the new direction in U.S.-Cuba relations announced by President Obama last December. This step was preceded by a series of significant measures: in January, the Departments of Commerce and Treasury amended their regulations to increase travel, trade and the free flow of information to and from Cuba.  In April, during the Summit of the Americas in Pan

ust before the July 4th weekend, New York State Governor Andrew Cuomo issued a press release on the state of tourism. The release covered tourism in its totality and did not address specific sectors like adventure tourism, winery tourism, historic tourism, and LGBT tourism, the four pillars of I Love NY promotions. It also did not differentiate between business, vacation, or shopping travelers. (Macy’s chief executive Terry Lundgren in 2013 called Macy’s “ a tourist place” with roughly 6,000,000 tourists a year). That being said, the number of travelers to the Empire State from elsewhere is impressive and the economic impact is substantial. The headline of the press release boldly declares: NYS Tourism Impact Exceeds $100 Billion Tourism Employment Increased By 16 Percent Since 2011 New York Remains Most Visited State by Overseas Travelers for 14th Year in a Row See more at New York History blog

This self-paced training exercise provides an introduction to securing information in a small business. Topics include: Defining cybersecurity; Explaining the importance of securing information through best cybersecurity practices; Identifying types of information that should be secured; Identifying the types of cyber threats; Defining risk management; and Listing best practices for guarding against cyber threats. Duration: 30 minutes Take the course HERE .

Retailers should be sure to register with the Tax Department and obtain a Certificate of Authority . "Your application (for a Certificate of Authority) will be processed, and, if approved, we'll mail your Certificate of Authority to you. You cannot legally make any taxable sales until you have received your Certificate of Authority." Based on the literature, I would HIGHLY recommend AGAINST using ZIP Codes alone for trying to determine sales tax, since ZIP Codes cross county boundaries. One needs to charge at the rate of the jurisdiction served . Is the item taxable? Probably . There are some free sales tax calculator online, e.g. TaxRates.com and Pitney Bowes for the US; NYS Tax Department and Earth Odyssey for New York only; there are undoubtedly others. And of course, there are paid sites, such as Strike Iron and the Sales Tax Clearinghouse . One can also Google sales tax calculator software and find a ton of these for sale. These, though, will not make t

Wearable device awareness is high, but ownership—and purchase intent—remain low. Indeed, May 2015 polling by Altimeter Group found that just 7% of US internet users owned a wearable, and a March 2015 study by DigitasLBi put wearables penetration among internet users worldwide at 17%. What could urge consumers to take the plunge? When April 2015 polling by Chadwick Martin Bailey (CMB)—which found that six in 10 US smartphone owners were familiar to some extent with wearables—asked about the most desirable features, respondents stuck with three categories: fundamentals, health and point-of-sale payments—in other words, nothing overly fancy. See more at eMarketer

Import prices decreased 10.0 percent from June 2014 to June 2015. The import price index for fuels and lubricants (which makes up 12.0 percent of imports) declined 40.7 percent from June 2014 to June 2015. Over that period, petroleum prices decreased 41.3 percent and prices for natural gas declined 42.7 percent. In June 2015, prices for nonfuel imports declined 2.3 percent over the year. The decrease was led by a 6.7-percent drop in prices for nonfuel industrial supplies and materials (13.4 percent of imports). More from the Bureau of Labor Statistics .

From Inc. Jennifer Walzer, CEO of Backup My Info!, offers a strategic hiring tactic you probably haven't used before.

An 8-minute video from America's SBDCs

One-third of consumers who contact a brand on social media with a customer service issue never get a response, according to a recent report from the Northridge Group. The report was based on data from a survey conducted in March 2015 of 1,017 adults in the United States. Consumers were polled on their expectations and experiences with customer service problems and inquiries in the past year. When consumers do get a response on social media about a customer service issue, the answer comes from the brand within an hour only 38% of the time. Some 42% of respondents say they expect a response from companies on social media within an hour. Read more from MarketingProfs

The Office of Advocacy, an independent office within the U.S. Small Business Administration, released an Issue Brief entitled “ Patenting and Innovative Startups: Putting the America Invents Act (AIA) in a Broader Economic Context. ” The issue brief summarizes some of the potential small business outcomes of the AIA and contextualizes those outcomes for innovative startups. This issue brief finds that policy changes that affect patenting could affect innovative startups as they may heavily utilize patents to raise funds to continue to innovate.