Chasing Innovation

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While driving to work on Monday, I was listening to a story on Market Place on NPR called Chasing Innovation by Scott Jagow. It started off discussing research & development departments of large business and how things have changed from striving to maintain secrets and maintain the lead to finding new ways to be competitive. This broadcast discusses how huge companies like Proctor & Gamble are looking to small businesses for their next best thing. The transcript is available on American Public Media.

With small businesses always looking at how to get their products marketed, this feature offers some advice on what partnering with the likes of P&G can offer as well as how the entrepreneur should protect him/herself.

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