Marketing to Baby Boomers

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On Monday I finished a question about marketing to baby boomers. That night, I happened to see a piece on the news on marketing to baby boomers. That to me is a sign that I should blog about marketing to baby boomers.

Here are a few interesting articles (and a video) that discuss some prominent marketing campaigns, the use of baby boomer celebrities in advertising, and offer some information about boomer spending patterns:

Business Week: Love Those Boomers

US News: Oldies but goodies (Personally, I would never refer to baby boomers as "oldies." The nerve!)

MSNBC: Baby Boomers Create New Marketing Frontier

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