Thursday, December 14, 2006

Online Ad Spending

The Future of Web Ads is in Britain
The New York Times

By Louise Story and Eric Pfanner
Published December 4, 2006
According to this article Britain is leading the way – way ahead of the US in terms of online advertising and suggests that maybe we can learn from the UK experience.

NOVEMBER 27, 2006 “An emerging consensus paints a positive picture. The trend began early last week, when the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released new data showing that US Internet advertising revenues reached a record $4.2 billion in the third quarter of 2006.”
British Online Ad Spending Outpacing U.S. By Nearly 2 to 1
Seeking Alpha

Posted on Dec 4th, 2006
Carl Howe (Blackfriars Communications)

The Federal Trade Commission – Facts for Businesses
Dot Com Disclosures
A guide for the ecommerce marketer.

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