Wednesday, February 14, 2007

Women buy stuff.

Women buy stuff.

And marketers are paying attention. With increasing incomes and more purchasing power within the family, even traditionally male dominated fields are re-examining their approach to female buyers.

Just how? Check out this New York Times article from October 2006 .

A variety of online resources are popping up to assist the female consumer. Here are two mentioned in the above article:
According to this site, “Women purchase half of the vehicles sold in the United States each year, spending billions of dollars a year in new car purchases. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership. The Ask, Inc. web site is a safe place for women to get advice on car purchases, maintenance and other automotive related topics.”
The NYT article cites a study from the National Association of Realtors, reporting that single women are the fastest-growing segment of home buyers, purchasing 21 percent of homes, compared to 9 percent for single men. Be Jane describes itself as “the first branded media company dedicated to serving the fastest growing segment of the home improvement marketplace - women do-it-yourselfers (DIYers) who have the economic staying power and the personal desire to improve their home environment.”

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