Thursday, April 10, 2008

Keeping it Local

Trendwatching.com's April issue is on what it's calling "Status Stories" which is interesting. It is looking at the things we buy for bragging rights and where that is going. So maybe it's the not the high-cost, prestigious brands but also the eco-friendly or personalized items; a celebration of self, so to speak.

What I thought was a promising trend is identifying products that are local since that is what many of us are trying to do as consumers and how many of our clients are trying to market themselves. On of the items in the story was a focus on a supermarket in Britain who are drawing attention to where products are from, in the example, it's milk. Local and Authenticity Still Rule Local farms paired with supermarket giant marketing and consumer preference spells success. Visit LocalChoice by Tesco to see how they are doing it.

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