Changing Minds

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I was thinking about changing minds. How difficult it is to do. To change one's own mind or another's. From the point of view of an individual but also from that of a company or a brand - once a person has made up their mind about something, it almost doesn't matter what they hear or see. It seems that lack of perception is reality. If a person is not looking for new information, they are only picking up on the elements in a person or product that agrees with their established opinion. All other information is weeded out so that the image agrees with the bias.
We can see that in the political process, in the media; once a point of view has been repeated a few times, it solidifies in the mind and is intractable.

They say the key to changing someone's mind is to acknowledge and understand their point of view and then slowly point them to another option, and repeat.

Changing Minds: The Great Resistance
Branding Strategy Insider
Posted by Jack Trout
November 12, 2007

Attack of the Zombie Brands!
Why Tab, the Taurus, and so many other failed products are getting resurrected.
By Daniel Gross
Posted Friday, March 16, 2007, at 7:17 AM ET

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