Tuesday, January 27, 2009

Keys To Creating Good Coupons

A Startup.Biz article outlines five recommendations for "coupon success."

Number one - naming a specific product or service - is extremely important. If a company is trying to offer $10 off a new $50 service, for example, and customers only know about a $150 service, the coupon is likely to be ignored.

Possibilities that lie in the opposite direction are even worse. If people apply the coupon to a $15 service, the company will probably lose money. It risks being overwhelmed by bargain shoppers and losing more solid customers, too.

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