Wednesday, January 14, 2009

Wii all like technology

There's been a lot of discussion about the Wii in the office lately (Congratulations to Erin, Camille, Molly and Alexis on their special Christmas gifts!), and it's not just about video game fans under the age of 18.

Intuitively, we know that "Older folks like Wii, PCs and cellphones, too," but now there's more evidence to support that fact. This article discusses Wii bowling leagues happening within retirement communities, but it also cites a Forrester report, revealing that "U.S. adults 64 and older who bought technology in a recent three-month period spent an average $365 on consumer electronics products and $429 on computer hardware and peripherals."

The author also reminds those who might be interested in marketing technology products to the 55 + crowd to consider senior-friendly computers, smartphones for seniors, tools to keep the mind and body sharp, and the importance of simplicity.

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