Tuesday, December 29, 2009

The Branding Issue

Surely you have tired by now of the whole Tiger Woods saga. All the articles about sex addiction, a world without privacy, being a role model, the future of professional golf, and whether we should care about any of it.

But, from a business POV, here's one more article: The Ultimate Case Study In Brand Identity Vs Brand Image. It explains that brand identity really is "the heart and soul of who you are as a company or a person."

Businesses can take a free "brand strength" test - go to the first link in the article - and that will be worth three minutes of a business' time.

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