Monday, December 14, 2009


'Tis the season to point out The Bloom Report, a website that covers the toy industry that was pointed out to me by Walter Reid (in our Farmingdale office). Walter, who had worked in the toy industry for several years, calls this "the best free resource for information on the toy industry that I have come across."

If it's that good enough for Walter, then I feel obliged to pass word of it on here. The site (which requires free registration) is useful mostly for its dedication to linking to nearly every toy-related item in that industry's trade publications. Philip Bloom, its creator, has been in the toy industry in some capacity since the 1950s, and this website seems to be a new outlet for the knowledge that he's accumulated.

Yes, registering for it will require yet another user ID and password, but please keep this site in mind to refer to any toy store (or toy invention) clients that you meet.

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