Gift Cards

By Darrin Conroy -
I'm taking a break from traditional posts directly relevant to our small business clients to mention that I began my holiday shopping in earnest last Saturday afternoon. Like most folks, I find myself unable to think of something worthwhile for certain people in my family. They're usually recipients of a gift card (given with love, of course).

Being a librarian, though, I should have realized that research has been done on the various types of gift cards. This chart shows the features of the most popular types of cards (such as whether it's renewable, whether it requires a PIN, whether it expires, and so on).

And, remember, it's the thought that counts.

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