Endless Summer: How Six Seasonal Industries Stay Warm in Winter

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Warm weather facilitates family vacations, outdoor activities and cold refreshment sales, providing several industries with an opportunity to generate enough revenue to sail through the rest of the year. These seasonal industries struggle to remain lucrative throughout the winter months, as frigid temperatures and annual changes in consumer behavior challenge profitability. While many seasonal industry operators anticipate May’s arrival, when demand increases as the sun also rises, these six industries are determined to make a splash year-round, come rain or shine.

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