Wednesday, September 17, 2014

Why You Should Use In-Person Events to Foster Customer Relationships

Why do people buy from you? It boils down to two things: they found you, and they picked you.

Let's talk about "they found you."

To get people to find you, you've got to tell them about yourself or someone else has to tell other people about you. If you're the only grocery store in your town, you don't have a problem with people finding you. You stick a sign outside and reach 100% of your target market.

Most of us, however, spend a lot of brain cycles trying to figure out how to tell the world about our thing. We use ads, content, social media, and so on to try to spread the word.

Moreover, getting someone's attention is becoming increasingly difficult. The amount of stuff being created today—such as photos, tweets, blog posts, Facebook posts, YouTube videos, and emails—is making it hard for our message to squeeze its way into people's limited attention span.



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