How Much Do Retail Marketers Personalize Websites and Emails?

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Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report from Retention Science.

Moreover, of the 69% of companies that do personalize their sites, just 21% offer personalized offers to visitors.

A similar percentage (33%) of online retailers with annual marketing budgets under $1 million also do not personalize their websites; of the 67% that do, only 16% present personalized offers.

The most popular form of website personalization for large and small companies is product recommendations. Other common site personalization tactics include shopping cart reminders, displaying a customer's name, and social integrations.


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