Re-branding – how not to alienate your customers

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Branding your business is tricky. You have to make sure it comes across as appealing, a ‘must have’ brand that’s not too pretentious.

Over time, your company will change leading to a need to refine your brand image, but even the smallest of changes can affect your target market and their perception of your brand.

Clive Rohald has written an interesting article in The Drum about how to give your brand identity a makeover without alienating your customers. Here are some of his thoughts.

Every company, at one time or another, will feel the need for a brand refresh. The question is, how can that be achieved without it turning into a disaster.

1. Why is there a need for change?

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