Why My Crowdfunding Campaign Failed

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Crowdfunding has a reputation as an accessible way to secure funding for startups and small businesses. It’s quick and easy; just throw up your video, backers start investing their money, and you’re set. Anyone can do it, right?

The truth is, it’s far from that simple. For every story of someone whose project went viral and exceeded its goal in the first few hours, there are several from earnest entrepreneurs whose crowdfunding efforts missed the mark.

So, why do more crowdfunding campaigns fail than succeed? What can you learn from a crowdfunding failure? I talked to entrepreneurs who’ve made crowdfunding mistakes, and got their perspective on what went wrong with their initial campaigns, and what eventually led them to success.



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