Thursday, January 14, 2016
Social Media Planning - Worksheet #4 - Social Media Goals
This week we’re sharing some helpful worksheets you can use to evaluate and plan your social media marketing. They come from our “SOCIAL MEDIA MARKETING FOR SMALL BUSINESS” planning guide. Come in to your local SBDC for a copy of this book - 65 pages of step-by-step social media instructions.
Social Media Marketing Worksheet #4:
Social Media Goals: Your social media marketing goals should be unique to your business and overall company vision. First, determine current challenges facing your social media presence. These might include: no current content or presence, low website traffic, weak audience engagement, minimal brand awareness, or poor brand reputation or customer service. Once you’ve identified current challenges you should produce strong social media goals and clear plans of action to meet these challenges. This worksheet shows what a completed goals worksheet would look like.