Monday, January 11, 2016

The 4-Step Code of Conduct for Winning at Online Reviews

Discipline is essential to running a proper business. The most successful business owners have great habits. Whether checking inventory at the end of the day or following up on each and every email before closing up shop, it’s the little things that make big differences.

You need the same kind of discipline when managing your online ratings and reviews.

While some business owners may think they don’t have to deal with what happens on rating-and-review sites, they’re wrong. They do. Yelp processes 26,000 new reviews per minute, and customers pay more attention to them than ever before. You need samurai-esque discipline when it comes to managing your online reputation. (highlight to tweet)

The Manipurated Code of Conduct can help give you that katana-sharp edge. By following these four simple rules, you’ll see steady improvement in your ratings and reviews.

Step 1: Do This Everyday
The first step of discipline is consistency. This means checking your ratings and reviews sites every single day.

At first, this may seem like overkill. But keep in mind that studies have shown even a one-star bump in your Yelp rating can contribute up to 9% more sales. For restaurants, that figure is even higher—a half-star improvement in your Yelp rating can lead to a 19% increase in peak-hour bookings.

With numbers like that, how can you not manage your reviews daily?

If you’re not getting updates daily, make sure you do. Encourage customers to rate your business. Give them some incentive (a simple discount or $5 gift card works wonders). More reviews add up to a better search ranking—both in Yelp and on Google.

Read more at:convinceandconvert

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