Posts

Creating a Newsletter?

Over the summer, I heard from someone at the Brockport SBDC. She was helping in the creation of a center newsletter, to be distributed among past clients & other friends of the program. She was looking for any sources of royalty- or copyright-free articles on the Web. If you're in the same boat, you might want to check out what I found: * http://www.articlecity.com * http://goarticles.com Both of these sites break down their content by subject, and both have a heading for "business". So if (or shall I say, when) you're pressed for time, check out these sites for possible content ideas.

Ethics and Competitive Intelligence

Two librarians of the Research Network attended a program on competitive intelligence last week. Speaker Ellen Reen discussed the importance of ethics in any research and analysis whether for your employer or your own business. First and foremost, the issue of ethics in competitive intelligence must be considered. Always clearly identify yourself prior to first person interviews and avoid conflict of interest. It is important to establish policies for your organization to prevent unethical or illegal practices. Further research into the Economic Espionage Act of 1996 , the Society of Competitive Intelligence Professionals' Code of Ethics and Fuld's Ten Commandments can aid in developing standards for an organization. For example, the Economic Espionage Act of 1996 makes the theft or misappropriation of a trade secret a federal crime. If you or your employees conduct unethical or illegal activity, your business could be at risk. Ultimately, speaker Ellen Reen likes to ask,

Hiring and Keeping Good People

Apparently more than 60% of small business owners feel that finding and retaining qualified staff is their number one problem. I poked around and found a few articles and books that summarize some of the issues and offer a few suggestions. Drive a Modest Car & 16 Other Keys to Small Business Success By Ralph E. Warner Nolo Press Suggests researching what similar jobs pay in your area, particularly those with lowest pay, “if you don’t, these penny-conscious employees are sure to feel slighted, and you’ll quickly lose the most efficient ones.” Warner also suggests looking at workers with comparable skills within your own organization; pay should reflect the level of skill and responsibility of the person in the job. Consistency and fairness will encourage loyalty and trust. Great Salespeople Aren't Born, They're Hired: The Secrets To Hiring Top Sales Professionals by Joe Miller, Patrick Longo(Editor) Demonstrates how to narrow choices among a variety of styles of salesperson

If You Don't Understand It...

One of the SBDC advisors called last week with a question. It happened that his client e-mailed him with a question about glass, but it didn't jibe with the rest of the question, which was about pottery and dinnerware. So he wrote back to the client and asked if perhaps she meant glassWARE; indeed, she did. The question is conveyed to the library and everybody's happy. Let's imagine if the advisor hadn't taken the initiative to clarify the query. The Research Network finds information about glass, sends it to the advisor, who passes it on to the client. The client is dissatisfied; that's NOT what she wanted. The beleaguered advisor has to contact the Research Network to ask them to redo that part of the question, which is frustrating to the librarian who wants to get it right the first time. It becomes a waste of time for all involved. Here's a good rule of thumb: If you get a question e-mailed or faxed to you, please read it to make sure it makes contextual se

Venture Capital Research

Once in a while, we'll get inquiries as to the names of venture capitalist firms that might be a potential source of financing for certain clients. To find them, we utilize a CD-ROM titled "Galante's Venture Capital & Private Equity Directory". It provides descriptions of thousands of VC firms either headquartered or with branch offices here in the U.S. All CD-ROMs in our collection have their own quirks, requiring us to know their unique whims in order to get the most out of them. This one is no different. Should you require such a search, it would be helpful for us to know the answers to as many of the following as possible: The funding stage at which the company is currently. In other words, does it need seed money, or is it a startup, or is it still in research & development? For what industry is the business seeking the funding? Galante's has 31 broad industry categories, including "Transportation," or "Medical Devices," or &

Small Business Drives Inner City Growth and Jobs

Small Business Drives Inner City Growth and Jobs Small businesses are the drivers of inner city economies and job growth, according to a new study released today by the Office of Advocacy of the U.S. Small Business Administration. Read the SBA press release , the research summary or the complete 30-page report (in PDF format). - posted to PR Newswire via Yahoo! Finance, Tue, 11 Oct 2005

Standards

Here’s a list of organizations whose business it is to track standards from various bodies, covering many industries with their descriptions attached. American National Standards Institute “The American National Standards Institute (ANSI) is a private, non-profit organization (501(c)3) that administers and coordinates the U.S. voluntary standardization and conformity assessment system.” Master List of ISO Standards “ISO is the leading developer of International Standards. ISO standards specify the requirements for state of the art products, services, processes, materials and systems, and for good conformity assessment, managerial and organizational practice. ISO Standards are designed to be implemented worldwide.” The World-Wide Web Virtual Library--Standards and Standards Bodies “World Standards Services Network (WSSN), is a network of publicly accessible World Wide Web servers of standards organizations around the world. Through the Web sites of its members, WSSN provides information

Housing, Construction and Business

Recent reports from the Census Bureau : National and Regional Information on Financing of Homeowner and Rental Properties . Data is in 368-page PDF. (Released October 5, 2005) Sales of New One-Family Houses in August 2005 Were at a Seasonally Adjusted Annual Rate of 1,237,000. This Is 9.9 Percent Below the Revised July 2005 Figure of 1,373,000. (Released September 27, 2005) New Orders for Manufactured Goods in August Increased $9.7 Billion Or 2.5 Percent to $395.2 Billion. (Released October 4, 2005). New Orders for Manufactured Durable Goods in August Increased $6.8 Billion or 3.3 Percent to $210.9 Billion. [PDF; 75 KB, 4 pp.] (Released September 28, 2005) Total Construction Activity for August 2005 ($1,108.5 Billion) Was 0.4 Percent Above the Revised July 2005 ($1,104.1 Billion) Figure. (Released October 3, 2005) Nation Adds One Million Self-Employed Businesses to Reach 18.6 Million, Census Bureau Reports. (Released September 30, 2005)

New York State Quality Communities Program

In the October issue of Grants Action News , the Department of State announced the availability of funding through the New York State Quality Communities Program which may be of interest to regional SBDCs. Under this program, funds are available for planning projects that revitalize downtowns, develop strong economies and protect environmental resources. Eligible applicants may apply for grants by submitting proposals that incorporate one or more of the following programs: Intermunicipal Growth, Community Growth, Community Open Space, Mountain Communities, and Community Center. ELIGIBILITY: Counties, towns, cities, villages, local public authorities, public benefit corporations, Indian tribes/nations, and not-for-profit corporations. FUNDING: Contact the Department of State for details. DEADLINE: December 5, 2005. FOR MORE INFORMATION: Requests for applications and forms along with other pertinent information are available for downloading from the Quality Communities Clearinghous

Trust

From selling products online to selling relationships, businesses need to gain the trust of their customers. Whether they are buying a book or finding a roommate, the customer needs to know that their personal data is in safe hands. Especially for an older generation who are not at all comfortable with online retailing, our clients who are looking to this group as potential customers need to know how to address their fears. I am often surprised at vendors who offer no assurance of security on their websites and yet expect sales. Here are a few articles on the subject. Building Trust on the Internet Making Your Client's Privacy Your Business Inspiring Trust Online SitePoint By Jennifer Johnson VeriSign Probably the best known name in ecommerce security, they offer a widening number of tools for the online business, from payment processing to database tools. You will also find a number of guides on their site explaining the issues facing ecommerce businesses like: What Every E-Busine

Return to vendor

You might call them liquidators, or odd lot processors, but there is a whole industry out there called reverse logistics. From http://www.logisticstoday.com/displayStory.asp?nID=6417: Reverse logistics is the process of moving goods from their consumer destination for the purpose of capturing value, or proper disposal. It includes processing returned merchandise due to damage, seasonal inventory, restock, salvage, recalls and excess inventory, as well as packaging and shipping materials from the end user or reseller. Check out the main page cited above. You should also view a a 283 page report on Reverse Logistics trends .

Launching a New Product

Advisors across the state are no stranger to clients who've developed a product that could be the Next Big Thing, if only they knew how to get it to market. Not long ago, the Research Network purchased a compact, 45-page primer on this very thing. It's called "The Complete Guide to Marketing and Launching a New Product," and was published in 2004. Its author, Matthew Yubas, has been a marketing consultant to small businesses for 20 years. Sections in the article are short and simple, providing tidbits on such things as how to price properly; how to brand the product; a launch checklist; using direct mail effectively; and others. Often the text will direct a reader to other sources for additional information. Again, this is a brief introduction to the methods of bringing a product to market, and likely reiterates information that you provide your clients during the consultation period. However, clients who are simply bewildered at where to begin, and how to organi

Tapping into the Hispanic Market

By the year 2020 the Hispanic population is projected to reach 53 million, with buying power projected to surpass the $1 trillion mark by the year 2010. The median income of Hispanic households rose by 20% from $27,977…to $33,565...between 1996 and 2001 while the median for all households increased...6%. Of all ethnic groups, Hispanics frequent the mall the most (10.1 times per three-week period) and stay the longest (91.5 minutes). These factoids and more can be found at HispanSource , a web site devoted to Hispanic market info. This site is a one-stop resource for locating marketing and research findings, reports, and references related to marketing to the Hispanic community. HispanSource is a joint creation of several parties—the City of St. Paul, Minn.; the James J. Hill Reference Library; Aguilar Productions; and Latinocreative.com. All are located in the St. Paul/Minneapolis (Minn.) area. Note: HispanSource is free but requires registration.

On Burnout:

“Burnout is spiritual, physical, emotional and/or mental exhaustion, usually resulting from one or more long-term, unsatisfying efforts. Burnout seems to be on the rise in organizations, resulting in poor health, poor performance and conflicts in the workplace (internal conflicts and conflicts with others).” by Carter McNamara, MBA, PhD http://www.managementhelp.org/prsn_wll/burnout.htm With the pressures of finances and looming deadlines, it is easy for companies to forget that their biggest asset is the people who keep the business going. When negative attitudes are not kept in check, they spread, morale falters and productivity suffers. Managers need to spot and fix problems before they contribute to an overall negative atmosphere. For a very complete explanation of burnout and it’s symptoms and effects, visit http://www.fmi.uni-passau.de/worterklaerungen/burnout.html Negativity in the Workplace Brian Norris Brian Norris is selling something. Seminars and training programs - but he

File it for later

One of the SBDC regional centers actually reproduces much of the information it receives from the Research Network and puts in into a vertical file, by category. Now, I’m not suggesting that YOUR center do that, but you might consider making copies of frequently requested data, information that many clients, and the center itself, could make good use of. Most of what we send out does not change on a weekly or monthly basis. Some of this includes: Traffic patterns Demographic information, especially from the print sources: -Community Sourcebook of County Demographics -Community Sourcebook of ZIP Code Demographics -Lifestyle Market Analyst Industry data specific to the region A new center director came up to Central and visited the library. He indicated that the demographic information we pulled for him will be of use for several of his clients. Also, a center may have a number of requests for the same type of general information, the type included in the DOL packets. Maybe there are

Small Business Blogs

Now that you're accustomed to reading the Research Network blog, you may want to branch out to read other blogs. For example, do a search in Google for "small business blogs" and the results show a plethora from which to choose. Here are a few worth noting: The Small Business Blog from AllBusiness.com Small Business Trends Fresh Inc., the Inc.com Weblog Entrepreneur.com The Entrepreneurial Mind Once you start reading, it's hard to stop. Let us know what your favorite blogs are.

The Business of Art

Visual Artists and Craftspeople The New York Foundation for the Arts tops my list for information on the business of art. They offer articles on all the key topics for any working artist – money, legal issues, marketing, mental health, and also include interviews and profiles on working artists. They also include a classified section and lots of information on grants, fellowships and residencies. Arts Marketing.org A walk through the steps an arts organization (in the broad sense of the word) needs travel to reach their marketing goals. Includes case studies like a look at a successful direct marketing campaign completed by an arts museum, rebranding and attracting the family audience. The Graphic Arts Guild An essential resource for graphic artists, they publish the GAG Pricing & Ethical Guidelines Handbook that every graphic designer should already know but also have a good website that has one immediately useful feature: Ask Mark, a tip sheet with intelligent answers to common

Census business data

I went to a workshop on Census data this summer, and I foiund some things that may not be clear to you or your clients: Census does economic surveys on a monthly, quarterly and annual basis, depending on the survey. These tend to be of limited detail, and mostly national. Census conducts the Economic Census every 5 years, the years ending with 2 and 7. The data are industry specific and addresses a detailed geography, often down to the county level. While the Economic Census does get sent out to businesses, the Census Bureau also relies on administrative records, such as filings of federal tax schedules relating to businesses. The Economic Census does NOT cover Agriculture or Government. The Census of Agriculture is run by the USDA. while the Census Bureau does a separate Census of Governments . A reminder: Census Bureau surveys are CONFIDENTIAL, which means that it does not give individual or business data to the IRS, or USCIS (the former INS). This allows more effective gather

Small Business Fax Transmissions

In 2003, the FCC was proposing a revision to Federal law that would mandate all for-profit businesses to have express written permission from a recipient before sending them a commercial fax. Small business owners complained that faxes were an established marketing tool for many of them. The proposed rule change would have made it illegal to send unsolicited faxes to even long-time customers. However, the FCC relented. In July 2005, the Junk Fax Prevention Act was signed into law. Among other things, the Act recognizes the "established business relationship" rule. Now, unsolicited faxes can be sent if 1) the sender can prove an established business relationship with the recipient, and 2) the fax contains a conspicuous notice on its first page enabling the recipient to opt out of any future faxes. Businesses must obtain fax numbers directly from the recipient, or from published sources such as phone directories, company advertisements, or the company Web site. The phrase

Business Insurance

Looking for basic information on insurance coverage for businesses? Check out the following links: You are not required by law to have liability, property damage or other types of business insurance, but very few businesses can realistically operate without some form of optional coverage. Read more on the different types from Empire State Development . The Insurance Information Institute has launched an online edition of Commercial Insurance to help businesses better understand the basics of commercial insurance -- what it is and how it works. The site, which will be updated as new data comes in, can be accessed at http://www.commercialinsurancefacts.org . A business owner's policy protects against economic losses caused by damage to the owner's property and by legal liability to others for bodily injury and property damage involving the business. This page begins a section covering the three basic types: liability, special business forms and property insurance: http://www.fin