Wednesday, June 29, 2005

Driving People to your Door

I am attracted to the human aspect of business which is why I find marketing so interesting. Here are few articles and books that may be of interest:

Targeting People of Caribbean Heritage: 4 Common Errors
by Xavier Murphy June 28, 2005
“Marketers who ignore people of Caribbean heritage are missing on the opportunities to showcase their products and services to a fast-growing segment with significant buying power.”

5 illustrious strategies to explode your web site traffic
by Benjamin Scott
The Marketing Resource Center
“Are you spending hundreds of dollars on advertising campaigns, only to find out that you have earned a very small profit or none at all? Here are 5 illustrious strategies that will help you explode and create viral traffic to your web site.”

Mind over market: over 20 years ago, Jay Conrad Levinson changed the way entrepreneurs thought about marketing with his book Guerrilla Marketing.
Now, he shows you how to master guerrilla marketing for the 21st century

by Jay Conrad Levinson, Al Lautenslager
Entrepreneur Magazine March, 2oo5
“In the spirit of guerrilla marketing, marketing is everything you do or say that your prospects and customers see and hear from you. This includes everyone you meet, every vendor contact, every sign, and every point of contact and every communication. A guerrilla marketing mind-set requires thinking about all this all the time.”

Entrepreneur Magazine's Ultimate Small Business Marketing Guide: Over 1500 Great Marketing Tricks That Will Drive Your Business Through the Roof
by James Stephenson

Big Business Marketing For Small Business Budgets
by Jeanette Maw McMurtry

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