Wednesday, July 12, 2006

A Different Kind of Demographic

Each year Beloit College releases the “Mindset List,” a list meant to show the world view of incoming freshman. The list presents many of the things this class has not grown up with (like rotary telephones) and the things that have existed all their lives (MTV). There’s nothing too scientific here, but it is an interesting way to think about a group of people and to explore what seems normal to them and what doesn’t. While its target audience may be college professors, this type of information would be useful for anyone marketing to a younger generation.

Check it our yourself:
http://www.beloit.edu/~pubaff/mindset/

N.B. Okay, my class is still listed on the site, and I have to admit that it is not all correct. I do remember the Challenger blowing up, and just because I didn’t see the original “Mork and Mindy” doesn’t mean I didn’t catch it on Nick at Night…

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