Wednesday, March 07, 2007

2006 Product Placement Awards

While this may not be hot off the presses, I still thought Brandchannel's 2006 Product Placement Awards interesting enough to merit a little blog space.

2006 was the third year for this series, distributing such honors as "Lifetime Achievement Award for Product Placement," (Everlast. Every boxing movie has a set of gloves), "Wayne's World Award for Product Placement" (for making fun of product placement. 06 winner = Thank You for Smoking) and 2006 Award for Those Who Were Paying Attention (In mocking War of the Worlds, Scary Movie 4 created a scene with the same Penzoil box held by Tom Cruise in WotW).

The grand winner? Ford. Ford cars appeared in 17 of 41 of the top grossing movies of 2006.

If this is all too frivilous for you, check out some of the other offerings at Brandchannel.com, including articles, case studies and papers on modern branding and marketing concepts.

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