Reading the Fine Print
Hooray for Edgar Dworsky.
Dworsky runs Consumerworld.org, which highlights consumer issues of general interest to the public. He says he scans 1,000 news stories a day to find links for his site. The site is funded by commissions from a shopping comparison tool and a long-distance service on the site.
Now he has started Mouseprint.org; the name refers to "print so small that only a mouse could see it." The site discloses that really small print at the bottom of some advertisements and those really fast-talking disclaimers on radio or TV ads. Here's one recent example:
A $400 airline ticket will require 60,000 points. To earn 60,000 points under Capital One’s revised system where every dollar spent earns 1.25 points on their regular card [up from 1 point], you would have to purchase $48,000 worth of goods and services.
Dworsky runs Consumerworld.org, which highlights consumer issues of general interest to the public. He says he scans 1,000 news stories a day to find links for his site. The site is funded by commissions from a shopping comparison tool and a long-distance service on the site.
Now he has started Mouseprint.org; the name refers to "print so small that only a mouse could see it." The site discloses that really small print at the bottom of some advertisements and those really fast-talking disclaimers on radio or TV ads. Here's one recent example:
A $400 airline ticket will require 60,000 points. To earn 60,000 points under Capital One’s revised system where every dollar spent earns 1.25 points on their regular card [up from 1 point], you would have to purchase $48,000 worth of goods and services.
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