Wednesday, July 29, 2009

Training new employees in social media

Your new hire may have a Facebook account (you searched for them before the interview, right? No crazy frat party photos?), but do they know how to use social media for business purposes? It can be tricky to transition from the personal to the professional on the web, and new employees, no matter what their comfort level, could probably use some social media training.

In “How to Train New Employees in Social Media,” Ben Parr of Mashable suggests writing a social media policy, testing employees knowledge of social media tools, making a list of required reading, and then handing over the reins without policing their activity.

Ready to write your company's social media policy? Read 10 Must-Haves for Your Social Media Policy first.

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