15 Reasons to start blogging!

From here:

Also:
Blogging, competition and commitment

Someone recently asked me if I thought it was a good idea, for them to start writing a business blog. Whilst you may imagine my answer would automatically be a resounding ‘yes’, it wasn’t! I explained that in my experience, blogging is only a worthwhile commercial investment if you invest in it appropriately.

Plus other blogging tips by Jim Connolly.