Monday, August 20, 2012

Do Your Email Marketing Activities Comply with the Law?

From HERE:

Do you use or are you thinking of using email to connect with your prospects and customers?

If so, then the payoffs can be fruitful. For every $1 spent on email marketing in 2011, the estimated return on investment was an astonishing $44.25 (source: Pingdom).

But did you know that every email you send to your customers, whether it’s your monthly e-newsletter or a one-to-one email sent to promote your products or services, must comply with the law? Here’s what you need to know:

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