Four Steps to Generate Leads Online with Your Business Blog

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From Social Media Today:

Most experienced marketers agree that a business blog is an extremely useful tool to expand online reach, build brand loyalty, and generate leads online. According to Social Media Examiner’s 2012 Social Media Marketing Industry Report, 79% of marketers with over three years of experience use blogging as a social media marketing tool. Whether you’re just getting started or need to revamp your approach, here is a proven four-step formula your business can use to reap the many benefits of blogging:

(DEFINE+LISTEN+ADDRESS) X (COMMUNICATE) = BLOGGING SUCCESS

Clearly define your target audience, listen to them, and then communicate solutions that address their pain points in a simple, concise and relevant way.

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