Thursday, December 24, 2015

A Simple Recipe for Startup Marketing Strategy

Why “startup” marketing strategy, instead of just marketing strategy?

Good question.

The difference is that the startup has to aim more carefully. There are fewer resources and less room for error. The concepts are similar, but you aim for the bullseye, not just the target.
It’s not just about the typical startup having fewer resources. It’s also about the likelihood that the startup needs to show the best results quickly, the more traction the better, because it’s inherently riskier in its first struggling phase. Go for the low-hanging fruit. So, the fundamentals still apply.


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